An interesting improvement at the website of Beatport.com. Their new “Hype Charts” help you crate digging for some rising names in the Trance scene. Maybe more important is that this also helps you as artists to be seen in the mass of releases every week! With the amount of new Trance releases every week it is close to impossible to listen everything and find that one hidden gem for your DJ set… On the other hand, as artist you don’t want to be that hidden gem. You want to be found! This new system offers new chances to look further than the “usual suspects” and maybe opens opportunities for new talents and labels.
Beatport Chief Product Officer, Terry Weerasinghe commented:
“Hype Charts will be prominently featured on Beatport’s 10 biggest genre pages and will highlight and promote smaller labels. Adding these charts also further refines the Beatport experience for DJs, making it easier to identify unique, up-and-coming releases from all over the world. Independent music comprises 96-percent of Beatport sales, with approximately 25,000 new releases added each week.
With such a high volume of quality music on the platform, smaller labels have traditionally competed with big-name counterparts who have been established for years. The Hype Charts will now give thousands of labels greater visibility and recognition of their music. Each genre page will also prominently feature the latest ‘Hype Picks’ in that genre, selected weekly by Beatport’s curation team. Additionally, one banner and two new release tiles in each genre will be reserved for labels from the Hype Charts.”